Hospitality has always been about more than a bed to sleep in. Guests choose a boutique hotel, a charming inn, or a thoughtfully curated vacation rental because they want something different, something memorable. They’re looking for experiences, not transactions. Yet for too long, boutique properties have lacked the same tools that luxury hotel brands use to create that immersive, branded experience.
That’s where AruvoTV, a next-generation hospitality TV solution, comes in.
Aruvo is a plug-and-play hospitality TV software built exclusively for boutique hotels, small hotels, and vacation rentals. It gives independent properties the ability to deliver a branded TV experience once reserved for five-star giants. With Aruvo, even the smallest property can greet guests with a polished welcome screen, showcase services and upsells, share local recommendations, and make guests feel like they’re staying in a world-class hotel—all without expensive hardware or complex setup.
This is the story of why we built Aruvo, what makes it different, and how it can transform the guest experience for boutique stays.
The Problem: Boutique Hotels Have Big Dreams, But Limited Tools
Walk into a luxury hotel, and you’ll often be greeted by a personalized welcome message on a Smart TV, branded content, and quick access to services. It’s seamless, professional, and it reinforces the brand at every touchpoint.
Now compare that to what most boutique hotels and vacation rentals can offer:
A paper folder or binder with property info.
An email buried in the guest’s inbox with check-in details.
A smartphone link that competes with Instagram, WhatsApp, and endless notifications.
Or, at best, a generic in-room entertainment option with no brand presence.
Boutique stays excel at hospitality, storytelling, and design, but when it comes to technology, they often lag. And it’s not because they don’t care—it’s because the available options have been too expensive, too complex, or simply not designed for smaller properties.
The result? Guests miss out on upsell opportunities, property owners miss revenue, and the boutique brand gets lost in the noise.
Why TV? The Power of the Biggest Screen in the Room
In an age when every guest carries a smartphone, you might wonder: why focus on the TV?
The truth is, smartphones are crowded, distracting spaces. Between messages, notifications, and social feeds, hotel-branded content on mobile rarely gets the guest’s full attention.
The hospitality TV in every guest room, however, is different.
It’s exclusive to the stay—there are no competing apps or alerts.
It’s immersive—guests naturally gather around the biggest screen in the room.
It’s trusted—TV has always been a natural source for in-room entertainment and information.
By bringing digital concierge features, upsells, and branded content to the TV, boutique properties can finally command guest attention in a way no phone-based solution ever could.
What Makes Aruvo Different?
Unlike traditional hospitality TV solutions built for big hotel chains, Aruvo was designed from the ground up for independent properties.
Here’s what sets us apart:
1- Not Just Another Welcome Screen:
Showcase brand story, property info, Wifi details, share curated local guides & recommendations, and upsells right where your guests can’t miss it. Display guest-specific info, Guest Welcomes & Goodbye static engagaement screens are given things!
2- DIY Design Studio with Drag-and-Drop Editor:
Build stunning Branded TV layouts in minutes, no designer required. Use AI-assisted tools or go hands-on with simple drag-and-drop. Update once, and your brand shines across every room.
3- Setup as Easy as Plugging In:
Get started in minutes, not months. No new hardware, no complex integrations ,just download, connect, and you’re live.
4- Control It All, From Anywhere:
Whether it’s one property or one hundred, manage TV branding, content, and access from a single dashboard. Update instantly, and keep every guest experience fresh without leaving your desk.
5- Go Beyond Streaming:
Give guests instant access to Netflix, Hulu, HBO, and more with an easy-to-use Hospitality TV interface, boosting satisfaction while saving staff from tech support hassles.
Aruvo is designed to be simple. It’s cloud-based, plug-and-play, and affordable—built for properties with 10 rooms as much as 100.
How Aruvo Stands Apart From Competitors
Most hospitality TV solutions available to boutique properties today focus on a single feature: the welcome screen. It’s usually a static message that greets guests when they switch on the TV. While that’s a nice touch, it doesn’t go much further. It doesn’t engage, it doesn’t upsell, and it doesn’t reflect the unique character of a boutique stay.
Aruvo goes far beyond a welcome screen.
We built Aruvo to be the complete guest engagement package—an interactive Smart TV platform that makes boutique hotels and vacation rentals feel like luxury brands.
Here’s how we’re different:
Competitors: A simple welcome screen with guest name and check-in time.
Aruvo: A fully branded Guest Portal with logos, colors, curated design, and interactive menus.
Competitors: Limited or no upsell options.
Aruvo: Upsells built into the TV experience—late check-outs, local tours, rentals, dining, packages—so guests discover them naturally.Competitors: No property info integration.
Aruvo: Instant access to Wi-Fi, policies, guest messaging, and guides—all available without searching or calling.
Competitors: Static, one-size-fits-all design.
Aruvo: Cloud-based digital content management that lets boutique properties update promotions, upsells, and experiences in real time.
Competitors: Tools built with large chains in mind, often too expensive or complex for independents.
Aruvo: Designed exclusively for boutique hotels, small hotels, and vacation rentals—affordable, plug-and-play, and built for properties with 10–100 rooms.
In other words, Aruvo is not a welcome screen. It’s the central hub of the guest experience.
Who Aruvo Is For
Aruvo is purpose-built for small hotels, boutique hotels, and vacation rentals that:
Want to deliver a luxury-style branded TV experience without luxury budgets.
Focus on storytelling, branding, and guest experience as part of their journey.
Charge $250+ per night and want to elevate their value offering.
Struggle with fragmented guest communication (binders, emails, guest messaging apps).
Want to stand out from OTAs and drive more repeat bookings.
If you’ve ever thought, “I wish my property could feel as polished as a big brand hotel, but I don’t have the resources,”—Aruvo is built for you.
The Guest Experience with AruvoTV
Imagine this:
A couple checks into a boutique hotel after a long day of travel. They drop their bags, turn on the TV, and instead of a random cable channel, they’re greeted with:
A personalized welcome message.
The hotel’s logo, colors, and curated background.
Wi-Fi details instantly displayed.
Local restaurant recommendations and nearby attractions.
A prompt offering a late check-out for tomorrow.
In that one moment, the property has:
Reinforced its brand identity.
Created opportunities for upsell revenue.
Reduced guest support requests with contactless services.
Elevated the overall guest experience.
All without the guest downloading an app, scanning a QR code, or digging through their inbox.
Why We Built Aruvo
At our core, we believe boutique hotels and vacation rentals deserve the same tools as luxury brands—but tailored to their needs and budgets.
Hospitality is evolving. Guests expect personalization, in-room entertainment, digital concierge services, and seamless contactless services. For too long, boutique stays have been forced to make do with clunky binders, cluttered emails, or one-size-fits-all solutions that don’t reflect their brand.
Aruvo changes that.
We built Aruvo to be:
Practical—easy to set up, easy to manage.
Affordable—accessible to smaller properties without compromise.
Powerful—a real driver of upsells and guest experience.
Brand-Centric—putting your story and digital content management front and center.
Because at the end of the day, guests don’t just remember where they stayed—they remember how they felt. And Aruvo helps boutique stays deliver an experience worth remembering.
The Future of Boutique Hospitality is on the Big Screen
Hospitality TV software used to be a luxury reserved for big brands. With Aruvo, that changes. We’re giving boutique properties the power to:
Deliver immersive, branded guest experiences.
Unlock new streams of upsell revenue.
Simplify communication with guest messaging.
Compete with—and even outshine—the giants.
The best part? You can set it up in minutes, not months.
Conclusion
Aruvo isn’t just another hospitality TV solution. It’s a platform designed to help boutique hotels, small hotels, and vacation rentals level the playing field with world-class guest experiences. By putting your brand on the biggest screen in the room, Aruvo ensures every guest feels welcomed, engaged, and connected.
Your brand. Your story. Your upsell. On every hospitality TV.